This Course provides an overview of Advertising Regulatory Mandates, along with common advertising pitfalls, and suggestions,
We will also review some helpful tips and ideas on how to prevent hefty fines, penalties and civil litigation.
The FTC (Federal Trade Commission) and the State Attorney Generals are monitoring Dealership’s advertising practices in today’s regulatory environment with a renewed enthusiasm.
Newly implemented FTC regulations make adherence to advertising mandates more important than ever before.
The FTC is focused on Dealerships activities regarding “Cookies” and “Targeted Advertising without Consumer Consent.”
Dealerships should implement comprehensive Privacy Policy disclosures and a well-designed “Cookie Consent Banner” to avoid the FTC’s scrutiny.